Challenge

Magic Hair Salon approached White Angels in August 2014 to promote their brand and awareness within the Asian community.

Magic Hair Salon philosophy is and has always been to perfect and reveal customer’s innate beauty, through the power of hair, by listening to their clients and bringing them personalised expertise.

White Angels member’s profile:

1. Owner of 3 beauty and hair salons in Melbourne, Victoria.
2. 10+ years’ experience in the beauty and hair industry.
3. Received numerous awards for the hairdressing competition over the years

Solutions

A member of White Angels devised and executed a comprehensive fashion and beauty marketing campaign for Magic Hair Salon that target the Asian community with both traditional and digital media channels. With this in mind, our member initiated a social marketing campaign positively in an effort to create a campaign that was likable and had a higher probability of being persuasive. Furthermore, our member also consulted Magic Hair Salon on other additional exclusive services such as waxing, tanning, massage and makeup.

Services provided:

• Branding
• Leaflet/Poster design
• Social Media marketing
• Services Consultation – waxing, tanning, massage and makeup
• Training – Cutting Edge Hair Styling