Companies in the industry provide advertising services, such as the creation of advertising campaigns and materials, to clients. Industry revenue relates to revenue received from developing and producing advertising campaigns, rather than from client billings.
Industry operators primarily sell video games including CDs and DVDs. Digital downloads from industry retailers that operate from bricks-and-mortar stores are also included. Businesses that primarily operate online are excluded from the industry.
Companies in the industry primarily provide printing and reprographic services. Printing methods include offset lithographic, reprographic, digital, relief and screen-printing. Firms that are mainly engaged in screen-printing on clothing and apparel are also included in the industry.