Advertising & Marketing

Companies in the industry provide advertising services, such as the creation of advertising campaigns and materials, to clients. Industry revenue relates to revenue received from developing and producing advertising campaigns, rather than from client billings.

The Advertising Agencies industry is sensitive to changes in business confidence and media demand. These factors in turn influence advertising spending by clients and advertising volumes on TV, radio, websites, billboards, newspapers and magazines.

Industry revenue and value added (the industry’s contribution to national GDP) are estimated to have increased steadily over the five years through 2015-16. This has been due to increasing demand for advertising services, which has been partly offset by increased industry competition that has put downward pressure on pricing, as well as higher costs that have reduced industry profit levels. Continued future growth is expected to result from a stronger economic environment and greater demand for the industry’s services from existing and new clients.

Source of Report – IBIS world (http://www.ibisworld.com.au)