Market Research

Market research companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.

The Market Research industry conducts targeted market research on behalf of commercial and government clients. Industry research and analysis provides information to help clients develop new products and advertising strategies, make strategic decisions and gather demographic information. This information can help client companies to optimise expenditure on advertising and promotion, and find new ways to reach more consumers and business clients.

The industry has been negatively affected by several factors in the past five years.

New South Wales is the major hub for industry activity as it accounts for the greatest proportion of businesses, employees and revenue. Numerous large operators have their head offices located in Sydney near major clients, largely due to the concentration of major client businesses in and around the capital. This is reflected in New South Wales’ share of employees and revenue, which are both greater than its share of businesses, indicating a relatively large average size of market research businesses. Victoria is the other significant region for market research activity in Australia.

Source of Report – IBIS world (http://www.ibisworld.com.au)